LinkedIn's new AI tool makes it easier to find people
14 Nov 2025

LinkedIn has introduced a new artificial intelligence (AI) feature to its platform, aimed at simplifying the process of finding people.

The innovative tool lets users search for individuals by simply describing them instead of using specific names, job titles, or companies.

For instance, one could type "IIT Delhi alumni who work in entertainment marketing," or ask, "Who can help me understand the US work visa system?"

How it works
Search optimization

The new feature uses AI to provide the most relevant matches for your query.

Rohan Rajiv, LinkedIn's Senior Director of Product Management, told The Verge that the platform will rank results according to potential connections and their relevance to your search.

This is an extension of an earlier feature launched in May, which permitted users to look for job openings by describing their ideal career.

Availability and future plans
User access

The AI-powered people search is now available for Premium users in the US. However, LinkedIn plans to roll out this feature to all users in the future.

The introduction of this tool is part of LinkedIn's broader strategy to integrate AI into different parts of its platform, including the ad copies, content creation, personalized digests, and hiring assistance.

Simplifying the search process
Enhanced navigation

The new AI tool also simplifies LinkedIn's complicated search process.

Until now, users had to type a few words or use various filters to find the right people.

But with this feature, you can directly describe what you're looking for, making it easier to connect with potential collaborators or mentors in your field of interest.

Connecting users with opportunities
User feedback

In its early tests, LinkedIn found that users have been leveraging this feature to find people who can assist them with job opportunities, business expansion, or career growth.

Rajiv explained the new AI-powered people search is "designed to be the fastest path to the person who can help you the most."