The agreement designates FPT as the sleeve sponsor for the men’s, women’s and academy kits of the London club, which was announced on Oct. 22.

Chelsea Commercial Director, Todd Kline, stated on the club’s website that FPT’s expertise will help innovation: “AI is transforming industries, and football is no exception. With our global pipeline of young, energetic digital talents, FPT is proud to deliver next-level, AI-first transformation for Chelsea FC, which accelerates innovation, as well as driving performance, fan experience and community impact.”

In April FPT and Chelsea became “global strategic partners.” The partnership involved brand exposure alongside data analysis and AI application for the team. Since then, FPT’s branding has been appearing on pitchside during Chelsea’s Premier League fixtures.

The club’s announcement positions FPT as a “tech partner,” one of the club’s 16 global partners. The announcement also upgraded FPT to “principal partner,” placing them on the same tier as Nike and Bingx, above many other club sponsors.

The financial value of the new agreement remains undisclosed. The previous sleeve sponsorship of Chelsea with Fever was reported to be worth £6–8 million annually since 2023, The Sun reported. Chelsea are still searching for an official jersey sponsor for the current season.