Katie Price reportedly promoted a CBD product while backing claims it could cure cancer - a move that sparked widespread outrage and has now escalated beyond advertising regulators. The former model's controversial posts are being investigated by Trading Standards. The 47-year-old caused outrage in April last year with her comments on X where she backed up Olympic boxer Anthony Fowler's claims his company Supreme CBD had "healed" his two-year-old's tumour, according to The Sun.

The posts, shared last April, centred on claims that the product had "healed" a tumour in the leg of Anthony's two-year-old daughter after he and his partner Serena Stregapede had allegedly refused chemotherapy. While the initial complaints were handled by the Advertising Standards Authority (ASA), the matter has now been referred to Liverpool Trading Standards, as regulators say the situation has gone beyond their enforcement powers. Katie is a paid brand ambassador for Supreme CBD and has continued to speak publicly about the product.

Confirming the referral, an ASA spokesperson toLd the aforementioned publication: "We've received a small number of complaints about Supreme CBD and Katie Price's ads. I've spoken to our compliance team and they've confirmed that Supreme CBD has now been referred to Trading Standards.

"Trading Standards acts as our legal 'backstop'. In parallel, our compliance team is continuing to assess what further action may be appropriate, in regards to this advertiser, including engagement with relevant platforms where necessary."

The controversy centres on a post Katie shared on X last April, in which she detailed a conversation with Anthony and Serena about their child's illness.

She wrote: "Very serious chat with Serena Stregapede [Anthony's partner] and Anthony Fowler about their two-year-old daughter who had a tumour in her leg, they refused hospital treatment and healed her themselves which is amazing.

"They was (sic) telling me all about Supreme CBD and how it works for fibromyalgia, arthritis, anxiety/depression any aches/pains or insomnia," before including a checkout code for the product.

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The post triggered immediate backlash, with social media users accusing Katie of spreading dangerous misinformation and exploiting her platform.

One wrote: "Fing rancid behaviour." Another said: "It does not cure cancer ffs!"

A third warned: "It is irresponsible to suggest CBD would shrink a tumour like that. CBD used responsibly & in conjunction with other medicines can have huge pain relieving, calming properties etc.

"But no reputable CBD supplier would allow endorsement like this, it is illegal to do so." Another added: "Very serious chat to spread seriously dangerous anti scientific s* to gullible morons."

The ASA later confirmed it had reviewed Katie's posts on both X and Instagram, with the spokesperson saying: "We have received complaints about posts on Katie Price's X and Instagram accounts in relation to claims relating a food and/or food supplement to the prevention, cure and/or treatment of human disease."